We recognize communication professionals and especially journalists as carriers and moderators of information and the citizens as equal partners in the vindication of reliable information. We consider that all play critical and equally important role for the country’s prosperity and sound operation, for justice, mutual trust and, ultimately, for people’s progress.
We believe that Media Literacy is a tool for modern societies to grow, by empowering citizens to assess the function, content, value and tools of the media and of any “information source” that influences individual and collective decisions. We support media literate citizens to be vigilant of stereotypical narratives that frame their understanding of reality through bias and prejudice, paving the way for meaningful and critical evaluation of information and thus allowing for control of reliability, quality, intention and purpose of information.
We are convinced that the ever-evolving media landscape worldwide shapes new meanings of the substance of communication in the 21st century. We participate both as professionals and as active, efficient and creative members of the global community in the exploration, pursuit, re-definition of old and identification of new IC values, data and tools.
- Participating in the development of investigative journalism in Greece through the promotion of important and/or award-winning research, providing relevant information, resources and means. We believe that this will inspire young journalists and will guide users to become more demanding in seeking information.
- Mobilizing readers to develop their skills to assess the news on domestic and international media in order to learn to investigate sources, arguments and intentions of the content they read in print and online information tools and to identify cases of potential fake news.
- Investigating cases of disinformation, targeted content and propaganda and providing guidelines to readers to identify indications of related content in the media.
- Promoting media literacy, as the capability and skills of people to access, understand, analyze, evaluate and create on multiple and multimodal information and communication media.
- Advocating news literacy, by contributing to a framework of civil practice in assessing the role and function of modern mass media, as well as the methods to perceive, understand, evaluate, critically use and create messages.
- Participating and promoting code and ethical issues arising in the exercise of journalism and communication professions in general.
- Promoting the views of Greek and foreign journalists and researchers on any aspects related to both journalism and information and communication in general.
- Updating on the practice of journalism in Universities, international forums, journalistic organizations and conferences.